7 Types of Advertising Balloons That Can Boost Your Brand Visibility

Best Advertising Balloons to Promote Your Brand

1. Helium Balloons with Custom Printing

Best for: Indoor events, product launches, showroom decorations

Helium balloons are the classic choice — light, floaty, and full of potential. These are typically round or heart-shaped and can be fully customized with your logo, slogan, or brand colors. What makes them so popular is their versatility.

Businesses often use helium balloons to:

• Decorate store openings
• Draw attention to special in-store promotions
• Liven up booths at expos and fairs

Because they float, helium balloons are great for adding visual volume at eye level or slightly above — they make your booth or store pop without taking up floor space. Just keep in mind they have a limited float time (usually 8-12 hours unless treated), so they’re best for short-term events.

Pro tip: Want them to last longer? Use high-quality balloons and add a substance like Hi-Float to extend float time to 24 hours or more.

2. Giant Outdoor Advertising Balloons

Best for: Grand openings, outdoor promotions, brand awareness from afar

When you need to be seen from a distance — think 100 meters or more — giant outdoor advertising balloons are your go-to.

These oversized balloons (often 1 to 3 meters wide or more) are anchored to the ground or rooftop and filled with helium. They float above your store, event, or construction site like a giant flag in the sky, making them perfect for:

• New store launches
• Festival or market stalls
• Construction or renovation branding
• Outdoor sales events

They often come in bright colors and can be printed with large, bold text. They work best where visibility is key — on busy roads, at crowded festivals, or in shopping districts.

Bonus: Some are even illuminated from the inside so they work at night too.

3. Character-Shaped and Custom 3D Balloons

Best for: Brand mascots, Instagrammable moments, experiential marketing

Want something unforgettable? Custom 3D balloons shaped like your mascot, product, or brand icon are incredibly effective. These are high-impact, high-recognition marketing tools.

Imagine a giant balloon shaped like your product bottle or company mascot floating above your booth — people can’t help but stop and snap a photo. These types of advertising balloons are great for:

• Product launches
• Interactive events
• Brand activations
• Shopping malls and public spaces

Custom character balloons give your brand a playful, fun personality. They cost more than standard balloons but generate way more buzz — both on-site and on social media.

Pro tip: Plan ahead — custom shapes take time to design, test, and manufacture.

4. Air-Filled Balloon Arches and Columns

Best for: Entrances, backdrops, photo spots, long-term installs

Unlike helium balloons, air-filled balloon designs stay grounded — but they’re just as impactful. Balloon arches and columns are staples at openings, fairs, races, and events.

They can frame:

• Store entrances
• Stage backdrops
• Event photo booths
• Trade show spaces

You don’t need helium, which means they're more affordable and last much longer — up to a week or more depending on environment and balloon quality.

They’re also incredibly flexible in design. You can mix colors, add foil balloons with logos, or integrate LED lights for evening setups.

5. Foil Balloons with Branding

Best for: High-end promotions, product packaging, giveaways

Foil balloons offer a different aesthetic than latex. They’re shinier, come in more defined shapes (stars, letters, hearts), and can be fully custom printed — front and back — with crisp graphics.

Foil balloons are excellent for:

• Premium giveaways at events
• Branded gift sets
• Indoor retail decoration
• Valentine's or festive campaigns

Unlike latex balloons, foil ones can stay inflated for days or even weeks. They’re also reusable — especially if you include a self-sealing valve and straw for refilling.

Pro tip: Foil balloons can be heat-sealed and shipped pre-inflated for promotions.

6. Balloon Drops and Exploding Balloons

Best for: Product reveals, countdowns, surprise moments

Looking to add drama to your event? Balloon drops and exploding balloons offer that perfect "wow" moment.

Here’s how they work:

• Balloon drops: Hundreds of small balloons are held in a net above the crowd and released at the perfect moment (e.g. countdown or product launch).
• Exploding balloons: Giant balloons filled with confetti, smaller balloons, or brand coupons are popped open for dramatic effect.

They’re used in:

• Countdown launches
• Anniversaries
• Concerts
• Nightclub promotions
• Stage events

Just make sure your venue has the ceiling height and permissions for rigging.

7. Inflatable Balloon Costumes and Walkers

Best for: Street marketing, human interaction, event entertainment

Want your brand walking around, giving high-fives, and posing for selfies? Inflatable costumes — think balloon-style mascot suits — are perfect for mobile, engaging marketing.

These are wearable, air-filled costumes powered by a small fan to keep them inflated. They're used to:

• Draw attention on the street
• Interact with families and kids
• Promote mascots or products
• Create viral content opportunities

They bring energy and life to your campaign and are perfect for festivals, shopping malls, or campaigns targeting younger audiences.

Tip: Make sure the person wearing it is comfortable and trained — it can get hot in there.

‍

How to Choose the Right Balloon for Your Brand

Not all balloons are created equal. Here are a few key questions to guide your choice:

1. Indoor or Outdoor?
Outdoor balloons need to withstand wind and sun, while indoor ones can be more delicate or detailed.

2. How Long Do You Need It to Last?
If it’s a one-day event, helium works great. For multi-day promotions, go with air-filled options or foil.

3. What's the Goal?
Need visibility from afar? Giant rooftop balloon. Want people to stop and interact? Go for custom characters or arches.

4. Budget?
Custom shapes and 3D designs cost more than standard balloons, but they also have higher impact. There’s an option at every budget level — from S$50 setups to full-scale brand inflatables.

5. Setup & Takedown Time?
Some options are quick and easy. Others need a team, time, and permits. Plan accordingly.

‍

Where SG Balloons Comes In

We’ve worked with brands across Singapore — from local startups to major names — to bring their events to life with balloons. Our team doesn’t just deliver balloons; we help you design a setup that matches your brand message, audience, and space.

With SG Balloons, you get:

• Professional-grade materials that last
• Custom printing and balloon design
• On-site setup and teardown (so you don’t have to worry)
• Experience with malls, events, trade shows, and more

Need a rush order? We can usually work with tight timelines too.

‍

Our Final Thoughts

Advertising balloons are more than just colorful decorations. They're marketing tools — big, bold, and full of potential. Whether you want to turn heads at an event, make your storefront stand out, or create shareable moments for social media, the right balloon setup can do the job.

If you're not sure where to start, SG Balloons is here to help. From simple arches to massive branded inflatables, we've got everything you need to lift your brand into the spotlight — literally.